In October 2014, the Women’s Heart Alliance launched Fight the Ladykiller ® (FTLK), a nationwide campaign to build greater awareness and knowledge of the women’s heart health epidemic and the role sex differences plays, FTLK empowers women to talk to their health care providers about their heart health.
WHA’s signature initiatives—the Cities and Communities With Heart Initiative and Campus Screening and Education Initiative—were created to catalyze change in women’s heart health.
WHA Campus Screening and Education Initiative
WHA and Clinton Health Matters Initiative (CHMI) partnered to raise awareness among young women about their number one killers, heart disease and stroke, and empower them to act. WHA launched the screening program at California State University, Los Angeles (CSULA) in October 2015 with the U.S. Surgeon General Vivek Murthy and National Council of La Raza CEO Janet Murguía. To date, the program has screened almost 750 students.
In 2016, in coordination with U.S. Representative Joyce Beatty (D-OH, stroke survivor), WHA extended its campus work to The Ohio State University. A robust lineup of activities, including heart health screenings and awareness events, took place on Ohio State’s campus and at the Ohio State- Northwestern football game in October 2016. To date, more than 400 students have been screened.
Cities and Communities with Heart Initiative (CCHI)
CCHI is a multi-year program to improve women’s cardiovascular health in up to three mid-sized cities and one rural community. Our first city has a high CVD burden and many resources on which to build. WHA is partnering with local stakeholders (health and hospital systems, clinics, local government, academic institutions, faith-based and community organizations, the private sector, the entertainment industry) to co-design activities that address women’s CVD in the city, beginning in early 2017.