Press Release

Built using cardiologist-vetted information and EmaEQ’s clinical AI layer, BARBRAoffers trustworthy answers about heart health New York, NY, September 29, 2026 — Marking World Heart Day, Women’s Heart Alliance (WHA) is launching BARBRA, an AI support tool that gives women trustworthy, plain-language answers to their questions about heart health, in partnership with EmaEQ, the first AI for women’s health. Named after WHA co-founder Barbra Streisand, a longtime advocate for equity in women’s cardiovascular health, BARBRA was designed to address a persistent gap in awareness and care. Heart disease is the leading cause of death for women in the U.S., yet WHA’s …

Barbra Streisand Women’s Heart Center at Cedars-Sinai Heart Institute and the Ronald O. Perelman Heart Institute at NewYork-Presbyterian Hospital/Weill Cornell Medical Center lead the effort New survey data and PSA with Jennifer Hudson also unveiled. NEW YORK (November 12, 2014) — Today, Barbra Streisand and Ronald O. Perelman rolled out a new campaign, Fight the Ladykiller, to tackle the number one killer of women—heart disease. The campaign is an effort of the newly formed Women’s Heart Alliance (WHA), founded by Barbra Streisand and Ronald O. Perelman and two of America’s leading medical institutions—the Barbra Streisand Women’s Heart Center at Cedars-Sinai …